The Samsung Wave HD is a pretty smart phone, as smart phones go. When it came to developing an idea for it, I asked the question, “Why do people (like me) who do not have iPhones, not have one?” When I thought about it, as cool and as tempting as they are, I found they had no real relevance for me.

So there, the idea needed to give a relevance to all those people who haven’t stepped into the era of the Smart phone and the world of Apps yet. It must then follow that, relatively speaking, when it comes to phones these guys are living in the dark ages slogging it out.

An idea was born. That idea being that after all the phones they’ve had to put up with over the years, and the way in which their lives have suffered due to the lack of Apps in their life, the Samsung Wave HD is something they owe themselves.

The Samsung Wave HD is the phone they deserve.

When we were briefed on this initially the client was looking at two, maybe three, radio scripts to be recorded.
They liked it so much that we ended up making six.

They’ll be airing at various stages from the start of July and on throughout the year. Have a listen.

“You deserve it”



“Irish Rugby App”



“TV Remote App”



“Entertainment.ie App”



“Georgina Campbell App”



“Gaelfón App”