etihad: the best team under the sun

As one of the four core sponsors of the GAA Hurling Championship, Etihad targeted grass level clubs up and down the country with this campaign. The idea was for clubs to get together and put together a piece on why they were the best club in the country. The best entry would then win a trip for a team to go to Abu Dhabi and get put through their paces in a very un-GAA environment by hurling legends including DJ Carey. The campaign was a ridiculous success with more than 300 entries and in excess of 60,000 votes cast on the official website.

The campaign has been rolled out again in 2009 and to date the site has received over 140,000 votes. Deadly.

buy & sell: 4court

People had long searched for used cars in the Buy & Sell newspaper and on the Buy & Sell website, but 2009 saw Buy & Sell setting up their own virtual online forecourt where car dealers, rather than simply private sellers, could upload their entire inventory for free. The creative idea centred around sending a Matchbox style toy car out to every car dealer in the country. The reverse of the pack then invited the dealers to log on and upload their whole collection. The campaign has been a resounding success for Buy & Sell with 353 dealers currently using the site.